Articles and resources on marketing, ethical business and social impact. For updates, subscribe to Sondo’s Fresh Pickings newsletter. And if you’d like to request an article on a specific topic, email us.
Winning hearts with comedy (Superbowl ads 2021 edition)
Comedy in marketing is a powerful to sway minds, and America’s Superbowl telecast launches some of the biggest comedy ads each year. Here are the best comedy ads served up in last week’s game.
Sondo teams with EMoS to drive Australia’s electric vehicle revolution
EMoS, Australia’s premier provider of light-weight electric vehicles, has been chosen as the first recipient of assistance through Sondo's Creative Kind program.
Australia Day 2021 campaign: self-reflection with a beat hits a dud note
The Australia Day 2021 campaign attempts to embrace the controversy of our supposed national day. It's self-reflection with a beat - a tune no one will want to dance to.
Trump bans show brand activism’s power… and its flaws
In the wake of the US Capitol attacks, social media bans on Donald Trump starkly display the power and flaws of brand activism.
5 “fresh starts” to win more customers
New Year is a popular time for change, but here are 5 more fresh start moments throughout the year when you can win more customers.
Shopping goes smart (phone)
Black Friday sales results are in – and the biggest takeaway from the year’s biggest shopping event is the increasing importance of mobile.
Trump’s win in Florida is a lesson for your ethical business. No, seriously.
What the polls got right and wrong tells ethical businesses something important about their customers, and the lies of consumer behaviour.
Building your values and culture: a blueprint for success
Studies show that strong brand values and culture help drive revenue growth. And we have your do-it-yourself guide to shape values that will do more than gather dust in your drawers...
Outlaw, Lover, Jester, Sage: What’s your brand archetype?
Brand archetypes can help sharpen your business’s personality and offer creative inspiration for your look & feel. But only if you use them right…
You had me at hello. Finding your brand personality…
Every successful business has a distinct brand personality. Craft the right one and you give yourself a headstart in your marketing. Fail to plan and you might be hurting your customer engagement.
Great. Another marketing agency.
We know, right? Just what the world needs. But what is needed right now – badly – is more changemakers. And that’s why we believe so strongly in our new team, Sondo.
