Articles and resources on marketing, ethical business and social impact. For updates, subscribe to Sondo’s Fresh Pickings newsletter. And if you’d like to request an article on a specific topic, email us.
Why naming a business is harder than naming a baby: A step by step guide to creating a powerful business name
Naming your business is harder than naming a baby. This step by step guide will help you create a powerful name for your business.
How do you tell your story? A Brand Positioning Statement is a simple exercise to help define and distinguish your business.
Sondo is proud to announce 100 Story Building as the second recipient of pro bono assistance through our Creative Kind program.
Comedy in marketing is a powerful to sway minds, and America’s Superbowl telecast launches some of the biggest comedy ads each year. Here are the best comedy ads served up in last week’s game.
EMoS, Australia’s premier provider of light-weight electric vehicles, has been chosen as the first recipient of assistance through Sondo's Creative Kind program.
The Australia Day 2021 campaign attempts to embrace the controversy of our supposed national day. It's self-reflection with a beat - a tune no one will want to dance to.
What the polls got right and wrong tells ethical businesses something important about their customers, and the lies of consumer behaviour.
Studies show that strong brand values and culture help drive revenue growth. And we have your do-it-yourself guide to shape values that will do more than gather dust in your drawers...
Brand archetypes can help sharpen your business’s personality and offer creative inspiration for your look & feel. But only if you use them right…
Every successful business has a distinct brand personality. Craft the right one and you give yourself a headstart in your marketing. Fail to plan and you might be hurting your customer engagement.