Purpose and culture services to bring meaning to your brand.
In a time when some corporations have grown as big as countries, business can be our most effective catalyst for global change. But navigating the transition to ethical enterprise is sometimes challenging.
We’ll help guide your journey, from initial “why?” to living your beliefs daily, so you achieve real profit with real benefit to the Earth.
Here’s how we can help you…
Find your social purpose
Being socially driven starts with knowing what your business stands for. Why does it exist, beyond making money? We’ll help find your “Why?” – articulating not just your purpose but your effect.
– Analysis of your current brand & business foundations to uncover authentic purpose.
– Analysis of current stakeholder value and a plan for the future.
– Collaborative stakeholder workshop to articulate your ‘why’.
– Vision and mission statements.
– Defined social effect business goals, KPIs and metrics.
Create a brand for change
Your social purpose is at the heart of your business. So it must be reflected in your brand too. This program evolves your branding to showcase what you stand for. Before undertaking this program, you need a clearly articulated social purpose.
– Stakeholder interviews/workshops.
– Market research.
– Collaborative workshop session to redefine your brand essence, personality, values and beliefs in light of your purpose.
– Craft compelling and authentic key messaging.
– A purpose-led brand story stakeholders will fall in love with.
– A brand video and book to bring stakeholders along on your social mission.
Create a values-led culture
To achieve your social effect, your values must be at the core of your culture. This 12-16 week program focuses on aligning the things you say with the thing you do. We’ll help you implement ways of working that ensure your values are understood, embraced and lived by stakeholders in every aspect of your business.
– Customer journey map (current state and ideal future state).
– Values audit.
– Focus groups to deep dive into culture and behaviour.
– Design and facilitation of company-wide team culture sessions.
– A framework for decision making to ensure your social purpose is being lived.
– Brand values and behaviour bible for staff engagement.
– An employer branding proposition to attract the right people.
Every business has unique need and ambitions. Get in touch to tell us your challenge, and we’ll take you through ways we can help.
It's hard finding
the right partner
You had me at hello. Finding your brand personality...
Use our handy 5 min questionnaire to reassess your brand personality and tailor your brand messaging and visuals to your new mission.
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