Let's build a brand that grows your business

Branding is not just a logo or a slogan. It’s a way of communicating who you are, what you do and how your business thinks differently from others. 

Whether you need to refresh your existing brand with a makeover, or create a brand new visual identity, verbal tone, and vibrant culture from scratch, Sondo can help give you the resources to stand out from the crowd and attract your ideal customers

Get started with these practical packages

90min Spark Bar Session

Get high level brand guidance on things that have you ‘stuck’ without committing to a big project. Get a one page practical implementation plan.

Brand Health Check

You don’t know what you don’t know right? Just like you book a check up at the GP from time to time because you have a niggling feeling that something isn’t right. Book a brand check up with us to get a clear picture of what you’re doing well and what you could be doing better with practical ideas an opportunities for you implement.

Culture builder

As a service business your people are your most important assets. So attracting them, keeping them happy and retaining them is key to a successful business. Here we’ll develop the brand tools needed to create a high performing culture so that what you promise to the world in your marketing message can be delivered upon by your team.

Our brand services

Too often, projects fail because no one stopped to identify the core problem. At Sondo, the foundation of everything we do exists upon an effective brand strategy. This way, our creative projects aren’t just beautiful – they actually make a difference.

Sondo is a branding agency known for its insightful brand and marketing strategy. We’ll dig deep to understand your organisation and industry, identify the core challenge standing between you and your goals, and recommend the most effective levers to solve it. 

To discover more about how we can help you with brand development and strategy, click here.

Brand design and visual identity are what most people think of when they hear the word “brand”. And with good reason. Your visual identity is only one element of your brand, but it’s where most customers’ experience of your brand starts. As a creative branding agency, our brand design will ensure that first impression wows them. 

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Words are the quiet achievers of branding. Your business’s voice has a great effect on how the world perceives you – and it’s one of the most cost effective ways to influence customers. We’re a creative branding agency who has developed standout verbal identities for market leaders. We’ll craft the perfect tone of voice for your business, and create key messages to ensure you’re telling a compelling, consistent story every time you snatch a customer’s attention.

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Been to a great looking restaurant that was let down by crappy service? Culture is the most overlooked pillar of branding. The way every team member from CEO to intern acts profoundly affects how customers and staff perceive your business. 

Sondo can help you create the foundations for a strong, positive culture that actively reinforces your brand identity at every moment of every day.

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To stay current with customer (and staff) needs and expectations, your organisation may need to refresh its brand from time to time. A rebrand or refresh can be an essential tool to achieve new business goals, but it needs to be managed right to bring your stakeholders with you.

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At Sondo, we’re passionate about creating new brands. It’s an exciting opportunity to pitch your dream, think big, and explore all the possibilities for your new business.. But the tricky question is: which of those possibilities  are right? Don’t worry, we’ve got you. We’ll steer your business past the common traps and dead-ends to craft a brand that’s unique, authentic and effective.

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A merger or acquisition is an exciting opportunity for growth but also brings the potential for instability. Developing the right brand is key to navigating doubts and rallying everyone behind a bold, new vision for the future.

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Sondo are
B2B & service
industry experts

At Sondo, our mission is to amplify the voice of your brand, and help your business grow. By partnering with a strategic and creative agency who excels in cultural, visual and verbal branding, your organisation can achieve the following outcomes:

  • Culture-driven and creativity-inspired results
  • A compelling story in the market that your team will be able to share with passion
  • A stunning visual identity that resonates with your target audience
  • A distinctive and memorable brand to ensure you rise above your competitors
  • An increase in brand equity and brand loyalty

Sondo brings brand strategy, brand design and brand communication together under one roof, ensuring harmony and impact across every aspect of your corporate brand and go-to-market strategy.

How does Sondo work with clients on their branding project?

Your branding project is an inherently collaborative process. Together, we follow a proven, client-centric process that involves the following steps:


Sondo conducts research and analysis to understand your business objectives, challenges and opportunities. We also review your existing brand assets and performance.


Quality design is nothing without strategy. We develop clear and compelling brand guidelines that define your organisation’s purpose, positioning, promise and personality. We also create a roadmap that outlines the actions and milestones for achieving your brand goals.


And now for the fun part. Sondo will create a distinctive and consistent brand identity that expresses your brand personality and resonates with your target audience. A brand story that is told across every touchpoint, from your visuals and brand messaging to your organisational culture and even office fitout.  We also produce a brand style guide that documents the rules and guidelines for using your brand assets.


Don’t get lost in the logistics. Sondo helps you implement your brand strategy and identity across your organisation and in the market. This will likely include a digital strategy (like social media marketing), along with any relevant physical advertising materials like posters, packaging, billboards etc. We also provide training and support to ensure your team understands and embraces your new brand.


Long after your new brand launch, we monitor and measure the impact and effectiveness of your brand strategy and identity. We also provide brand insights, feedback and recommendations for continuous improvement.

What problems can you help my business solve?

Better branding doesn’t just mean a new logo design. There are far more substantial and valuable outcomes that a cohesive branding strategy can achieve for your business. These may include:

  • Helping you stand out from your competitors
  • Attracting higher quality job applicants 
  • Bolstering your tender applications so you stop losing to inferior competitors
  • Appealing to a younger and more diverse customer base
  • Attracting more business enquiries that are relevant and higher value
  • Building a more positive culture within and around your business.



With so many branding agencies to choose from, why should I work with Sondo?

Sondo is a professional branding agency which takes your business seriously. We deliver real, tangible outcomes for your organisation (outcomes that good branding is actually supposed to achieve). So we start by taking the time to learn about your business, to understand your key challenges, and then create a brand strategy designed specifically to overcome them.

This doesn’t mean spitting out a bunch of marketing jargon and sprinkling it over a pretty logo. We’re here to help you use your brand to create growth, and that starts with helping you understand how and why your brand works, so you can use it to the greatest effect once we hand you the keys.   

The best branding agencies understand the value of involving the client in the branding process. We make you an active collaborator every step of the way, so the end result captures the true spirit of your business.