Creating a brand for a start up fashion label
JAM is an inclusive fashion label designed with people with disability in mind.
We worked with JAM over a number of brand strategy consultation sessions to guide them through the development of their brand, including personality and values and bringing it all together in a brand bible.
Verbal brand Cultural brand
Growing into leadership
As JAM approached its first major growth phrase, they asked us to help them refresh the brand to reflect the success and leadership role they had quickly achieved in the market. As a first step in doing this, we subtly strengthened their logo to give it a sense of bold confidence.
We also recommended that the time had come to move from the muted colours JAM had chosen for the initial iteration of the label, as their range was now extending from their initial simple “staples” to a colourful new direction which reflected the JAM family’s vivacious view of life.
To embody this, we created a suite of funky colours and imaginative shapes that framed photography with a fun vibrance that celebrated diversity and individuality.
The refreshed brand was rolled out across JAM’s website, socials and presentation collateral.