We acknowledge the Wurundjeri and Yugambeh people, the traditional owners of the land on which we make our stories. traditional owners of the land on which we make our stories.
Copyright Sondo Design 2023
Bress Winery
Agency: Three Scoops
Services:
Brand Strategy
Brand Refresh
Marketing Strategy
Retail margins are always tightening, so Victorian winery Bress wanted to build its direct-to-consumer business. They also felt it was time for a branding refresh.
We started work by talking to Bress’s stakeholders…
Good thing we asked, because we'd been thinking of changing it.
...but their customers didn’t really care.
...but hardly anyone knew it.
Nice work, Bress!
Whoops...
Bress’s sustainability cred gave it a strong and topical point of difference. Telling this story better was a way to get attention in a competitive market.
To help do this, we created a sustainability badge for their front labels.
But our research showed quality remained consumers’ main purchasing criteria. So the priority in our brand refresh was to do justice to Bress’s expert craft…
New designs modernised the font and transformed the chook to become a silhouette window into life at the winery, celebrating Bress’s artisanal story.
For the premium range, a new black-on-black design gave a sleek and stylish edge. The original chook – slightly streamlined – was kept here as a nod to tradition.
Changing design could only do so much. We also identified back-end changes to improve direct sales.
These included retooling the Bress loyalty program, better use of database marketing, and website changes to increase speed to checkout.
Need help developing the right marketing strategy to solve your business challenges? Ready to take your dream to the next level?
Get in touch
Email: [email protected]
We acknowledge the Wurundjeri and Yugambeh people, the traditional owners of the land on which we make our stories. traditional owners of the land on which we make our stories.
Copyright Sondo Design 2023
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