B2B & service industry specialists

Beyond logos
We build living brands

Living in your customers' imaginations the way your team says 'hello' every business decision

*but we also make ace logos.

So what can our branding agency build for you?

Sondo is a leading brand consultant in Melbourne & the Gold Coast

“Sondo got us straight away, and delivered a

fantastic final product.”

Emma Clegg
Founder, JAM
> Showing the consulting expertise of commercial cooking equipment retailer Comcater.
The team provided exceptional leadership. Without them, I doubt we would have had the courage to explore important aspects of the process that enabled us to realise the amazing outcome we did.”
Rodd Cunico
CEO, Orro
> Creating a futuristically human face for IT provider Orro

Brand design and creative agency

Here’s how we can help

Our branding company offers a full suite of services to create your brand, launch it, and keep it purring for years to come.

With Sondo, you get so much more than a beautiful logo and catchy slogan*

We help articulate what makes you special, then shape it into a vibrant brand story that sets you apart from competitors. A story told every single day, at every single touchpoint, turning customers and staff alike into passionate champions of your business.

(* But we’ll definitely give you a beautiful logo and catchy slogan while we’re at it.)

Here’s what our clients say

Bring your brand to life with.....

Brand strategy

Design is only effective when it’s driven by strategy. We’ll help you identify the core challenges you need to overcome to achieve your business goals, and identify the most effective way for your brand to help solve them.

Brand design

Your visual identity is where most customers’ experience of your brand starts. From your logo to brand colours, fonts and other graphics, our design will ensure that first impression wows them.

Verbal identity

Your business’s tone of voice is one of the most powerful (and affordable) ways to make an impact on clients. We’ll craft you a set of compelling key messages, and give you guidelines to keep creating your own.

Purpose, values and culture

We’ll help you create the foundations for a strong, positive culture that shows the world what you stand for and ensures that every decision your business makes is consistent with your purpose and amplifies your brand promise.

Brands our team has helped

Do you want a brand that...

Get in touch and we’ll explain how our process address these objectives.

Brands we’ve helped build

Here’s what our clients say

Want to know what makes our approach so successful?

We’ve seen a lot of projects go right and a few go wrong over the years. And we’ve learnt from all of them.

Here are the three principles at the heart of how we do things at Sondo:


Strategy and creativity are inseparable.
Too often, projects fail because no one stopped to identify the core problem. We start everything with strategy, so our end creative isn’t just beautiful – it will actually make a difference.


Our clients are key collaborators.
We’re experts in brand storytelling. But you’re the experts in your business. We keep you involved, giving feedback every step of the way, so we create something that feels true to you, and which you’re proud to run with once we’re done.


If it’s not practical, it’s pointless.
The brands we create might be stylish, provocative, weird, but they must be practical. Every Sondo brand is designed to suit your staff and budget resources, and delivered with a toolkit of key messages and graphics so your team can put the brand into action on a daily basis.

Your brand can make or break your business.

We have a “no jargon” rule at Sondo, so let’s keep it super simple. Your brand is your story.

We’ll help you take control of your story, and use your brand to create real business results:

Want to raise your price point?

Refreshing to a more premium brand can make customers happy to pay more for what you do.

Want to grow sales?

A distinct, engaging brand will make you a more compelling choice compared to competitors, and reduce friction for potential customers at their buying pain points.

Want to attract better job applicants?

An engaging, values-driven brand with a strong employee value proposition will attract talent who share your vision.

B2B & service industry brand specialists

Start building your future today.

Your branding project is a rare opportunity to step away from the daily commotion and consider where you want to go in the years ahead. We’ll help you explore all the possibilities, be brave, and create your future – reassured that we’re there to stop you ever getting lost long the way.

Book a free 45min strategy session.

When you’re ready to roll (out), we’ve got your back

A strong roll-out is just the thing you need to introduce your new brand to the world in the right way. We can help you there too, with every asset from a website to brochures, to office fit-out. We can also provide creative design and PR support for your brand launch. So let’s roll!

Frequently asked questions

Your branding project is a rare opportunity to step away from the daily commotion and consider your long-term trajectory as a business. As a brand identity agency, Sondo can help you explore all the possibilities, be brave, and create your future with confidence. To discover more about what we do, read through our FAQ section below.

Your brand is more than your logo. It’s the story of your business, and the difference it makes to customers’ lives. That story is told through every single part of your business that a customer experiences.

A logo alone is not enough to tell much of a story. If you saw Nike’s swoosh for the first time, not knowing anything about the business, it wouldn’t mean much to you. In fact, it didn’t ever mean much to Nike’s founder, Phil Knight. When Knight first saw the swoosh, his dubious reaction was: “Well, I don’t love it, but maybe it will grow on me.”

It’s all the other visual elements of a business’s brand – its colours, fonts, icons, style of photography and other imagery – working in combination with the logo that start to tell the full story.

And if those other elements aren’t carefully designed to match the logo, not only won’t they develop a richer story, but they might create ideas that clash with each other, undercutting the power of your logo and backfiring into a confusing customer experience.

So bottom line – it’s very rare you can achieve significant improvements by creating or changing just your logo. You need to design all the visual elements of your brand at the same time, so they work together like a finely tuned machine to tell the story that’s right for your brand.

As a full service creative agency, Sondo has the experience and expertise to capture the what’s special about your business and transform it into a complete, cohesive visual identity. Think of us as brand architects – we sculpt your organisation into a visual work of art. A work of art with your logo as its centrepiece, but supported by every element to tell the same story.

(Oh, and by the way, your brand’s story is shaped by a lot more than just your visuals. Your verbal identity and culture also play key roles in telling your story. So we always recommend reviewing these at the same time as you consider your visual branding. To start thinking about what your brand story might be, try Sondo’s brand positioning guide here.

Your brand is your story, but exactly what kind of story do you need to tell to encourage customers to take the action you need? You may also have multiple businesses or products in your group, and you’re trying to decide how many brands you need.

We can help you find answers to all those questions and more by creating a smart brand strategy for your business.

A brand strategy is sort of your battle plan. It’s the thing that ensures your brand isn’t just pretty, but actually solving your business’s key challenges, to get it where it needs to go.

At Sondo, our creative services are a significant and influential part of what we do. But our strategic thinking is what makes our work so effective.

We start every project by diving deep to investigate your business and the wider market. By talking to your stakeholders, auditing your current brand and analysing your competition, we uncover insights that give us – and you – a fresh perspective on your business.

Based on what we learn, we’ll identify the core challenges we need to solve, explore the pro’s and con’s of different solutions, and then recommend the most effective way forward for your brand.

High-quality strategic branding can create a variety of successful outcomes, including:

  • Building trust
  • Achieving higher and more sustainable performance
  • Navigating volatile environments; and
  • Attracting higher quality staff

Your verbal identity is how your business presents itself through language – both the words used in your written communications, and the way your team speak to each other and to customers. Sondo can help your business discover its own unique voice, expressing your brand’s distinct personality.

The best branding agencies understand how crucial verbal identity is in setting your brand apart from competitors, and reinforcing your overall corporate identity. Through your voice, you can build trust and credibility, and reflect a commitment to authenticity. Verbal identity also plays a crucial role in brand recognition and consistency across a variety of communication channels, including advertising, social media and in-house communication. 

One key factor shared by the world’s most successful, visionary businesses is that they have a clear understanding of the purpose and core values that drive them.

These foundations of organisational culture provide a resilient framework for better decision-making that directly links to business growth. But they also reach outside the business to attract consumers who share your worldview. This new market brings more than customer loyalty – they’re passionate brand champions who spread the word about your business with the world, supercharging your marketing.

As a leading brand and culture agency, Sondo can guide your management team (or collaborate with your people & culture team) to identify your purpose and values, and create behaviours to put them into daily practice.

We can also make your entire team more engaged with your purpose and values, and catalyse transformation of your culture, through:

  • workshops
  • internal communication campaigns
  • brand videos; and
  • advice on better ways to use the office environment to foster a positive culture.

When built right, your brand and your organisational culture continually reinforce each other, making both stronger.

Your culture is one of the 3 key channels through which your business communicates its brand to the world. (The other 2 channels are your visuals and your language or “verbal identity”.)

The purpose and values you champion, and the way your team acts, say a lot to the world about what kind of business you are. Are you caring and attentive, or aloof and cool? Do you prize equality and lift everyone, or do you reward peak achievement and reserve yourself for the elite?

When you think of it this way, it becomes more obvious that your culture is your brand story in action.

At Sondo, our brand consulting agency can guide you to embed these cultural attributes as integral parts of your brand, designing them carefully to ensure they tell the same story as your visuals and brand language.

Your new brand will do more than reflect your culture. It will actively nurture your ideal culture.

By articulating your purpose and values in an engaging way, and setting practical behaviours that put your values into daily effect, you can consciously shape your culture.

And by ensuring your brand communicates your values with the outside world, you also attract job applicants who share your worldview. With each new addition of one of these brand champions to your team, that worldview will become the natural heart of your business, rather than something you need to consciously create in your culture.

Because your brand and culture will be constantly cycling, doing the job for you.