CREATIVE AGENCY GOLD COAST
Sondo builds living brands on the Gold Coast (and beyond)
Sondo is a creative branding agency that has built vibrant brands for a diverse range of market-leading businesses, NGOs and government organisations across the Gold Coast, Queensland and beyond. Whether your old identity needs a revamp or you’re creating a new brand from scratch, we’re the experts you can trust to bring your organisation’s identity to life.
As brand transformation specialists, we start every creative project with strategy. We work closely with you to understand your organisation and industry. We identify your business goals and the core challenge that stands in the way of you achieving them. Then we devise a specific plan for what your brand needs to do to overcome those challenges.
Because a pretty logo alone won’t cut it. You need to be telling the right story to get where you need to go. And you can only discover that story through a strategic planning process.
360° brand creation
Once we identify the story you need to tell, we shape it into a beautiful multi-dimensional brand that makes you stand out from the crowd. Because effective branding is about more than just a logo. We harness every element of your brand – your visuals, your language and your culture – into one consistent, captivating identity that will transform your business: increasing customer loyalty, improving internal decision-making, and making you an employer of choice.
Keeping you on track
We look after you right through to the roll-out of your new brand – but our care doesn’t end there. We also offer 6 and 12 month brand audits, to ensure your team is using the brand consistently with your branding strategy, and to help you solve any practical challenges not anticipated during the initial brand project.
These check-ins are just the thing you need to be reassured your branding remains consistent and meaningful for years to come.
BRANDING AGENCY GOLD COAST & MELBOURNE
Check out our work
“Sondo got us straight away, and delivered a
fantastic final product.”
> Creating a futuristically human face for IT provider Orro
Brand Design Gold Coast:
Too often, projects fail because no one stopped to identify the core problem. At Sondo, the foundation of everything we do exists upon an effective brand strategy. This way, our creative projects aren’t just beautiful – they actually make a difference.
Sondo is a branding agency known for its insightful brand and marketing strategy. We’ll dig deep to understand your organisation and industry, identify the core challenge standing between you and your goals, and recommend the most effective levers to solve it.
To discover more about how we can help you with brand development and strategy, click here.
Brand design and visual identity are what most people think of when they hear the word “brand”. And with good reason. Your visual identity is only one element of your brand, but it’s where most customers’ experience of your brand starts. As a creative branding agency, our brand design will ensure that first impression wows them.
Words are the quiet achievers of branding. Your business’s voice has a great effect on how the world perceives you – and it’s one of the most cost effective ways to influence customers. We’re a creative branding agency who has developed standout verbal identities for market leaders. We’ll craft the perfect tone of voice for your business, and create key messages to ensure you’re telling a compelling, consistent story every time you snatch a customer’s attention.
Been to a great looking restaurant that was let down by crappy service? Culture is the most overlooked pillar of branding. The way every team member from CEO to intern acts profoundly affects how customers and staff perceive your business.
Sondo can help you create the foundations for a strong, positive culture that actively reinforces your brand identity at every moment of every day.
To stay current with customer (and staff) needs and expectations, your organisation may need to refresh its brand from time to time. A rebrand or refresh can be an essential tool to achieve new business goals, but it needs to be managed right to bring your stakeholders with you.
At Sondo, we’re passionate about creating new brands. It’s an exciting opportunity to pitch your dream, think big, and explore all the possibilities for your new business.. But the tricky question is: which of those possibilities are right? Don’t worry, we’ve got you. We’ll steer your business past the common traps and dead-ends to craft a brand that’s unique, authentic and effective.
Brand strategy & design agency Gold Coast FAQs
WHAT IS SONDO?
Sondo is a Gold Coast branding agency that helps you create a unique and memorable brand identity for new brands, rebrands and branding for merger & acquisitions transactions. We offer a range of branding services, including:
- Brand strategy
- Cultural branding
- Verbal branding
- Visual branding (including graphic design)
- Roll-out (including web design, marketing collateral and office fitout design)
- Creative campaigns (including TV, radio, print media, digital marketing and live activations)
- And so much more.
How do you work with clients?
We work collaboratively with you through every step of the process. After all, we’re the brand experts but you are the expert on your business. So we start by learning all we can about you, your competitors and your wider operating environment. We use those insights to develop a long-term strategic direction for your brand that targets the key business challenges you need to address in order to achieve your goals.
We then use this brand strategy as the foundation to get creative and design a beautiful brand identity that works across every business touchpoint to bring your unique story to life.
Who are your clients?
We’ve worked with market-leaders and ambitious start-ups in a diverse range of industries, including:
- Health & wellness
- Entertainment & tourism
- Aged Care
- IT & communications
- And many more…
Regardless of whether you’re a new or existing business, whether you need a new visual identity or to refresh your existing one, we can help you achieve your goals.
Interested in seeing some of our previous work? Click here.
How can I contact Sondo?
Why should I choose Sondo for my branding needs?
Sondo is different from general creative agencies, and the kind of digital design agency you may be using for social media and SEO, in several key ways:
One - We’re branding specialists - in fact, we’re one of the best branding agencies in Melbourne and the Gold Coast. Brand is what we focus on every day, and we understand it better than an agency that spreads its focus across all areas of marketing. And why does that make a difference? Well, in the same way you wouldn’t get an electrician to do your plumbing, for the best results you want your brand to be created by a branding specialist.
Developing a brand is complex work. It needs to be timeless enough to resonate for years to come. It needs to be specific to you but universal enough to appeal to all of your stakeholders. And it needs to be developed with carefully managed input from those stakeholders.
To ensure your new brand is effective, you need to trust it to an agency that understands the difference between brand and a marketing campaign. You need a specialist like us.
Two - We combine strategy with creativity in everything we do. No matter how beautiful your brand is, it’s worthless if it doesn’t help get you where you need to go. To do that, you need to develop the right brand strategy before you open your design software. So we always start by getting to know you - deeply. We dig deep to understand your business and your wider operating environment. We identify not just your business goals but the core problem or challenge you need to hurdle in order to achieve those goals. And then we plan your brand story specifically to solve that challenge. The result is the best kind of brand - one that creates real business results.
Three - We keep everything practical. Our work is smart and beautiful, of course, but our whole process is designed to ensure you end up with a brand kit that your team is able to use once we hand you the keys. We work with a fluid creative structure to bring you into the design process, so you understand why the brand is constructed the way it is. We design the brand with your ongoing budget and staff resources in mind, to ensure you can maintain it. And we leave you with a brand kit that not only gives you clear guidelines about how to present the brand visually, but a set of key messages ready for your team to feed into ongoing marketing straight away.
Oh, and as an added bonus, we’re super friendly! So if you still have any questions, give us a call.
WHAT ARE THE BENEFITS OF WORKING WITH SONDO?
Working with Sondo means collaborating with a team of experienced and passionate branding experts who deliver high-quality design solutions for your organisation. We will make sure that we are on the same page with you throughout the project - not just to make the process pleasurable for you, but to ensure the end result is a brand you love that reflects your business’s core values.
Getting your brand right unlocks real results for your business, including:
- A compelling identity, focussed on your target audience;
Increased brand recall;
Customers turned into brand champions;
- A positive, pro-active culture;
- Better internal decision-making, focussed on your values;
- Higher quality job applicants;
- Reduced customer and employee churn.