Outlaw, Lover, Jester, Sage: What’s your brand archetype?
Brand archetypes can help sharpen your business’s personality and offer creative inspiration for your look & feel. But only if you use them right…
You had me at hello. Finding your brand personality…
Every successful business has a distinct brand personality. Craft the right one and you give yourself a headstart in your marketing. Fail to plan and you might be hurting your customer engagement.
Want to live your values? Build on them.
A strong culture relies on living your organisation's values. There's no better symbol of this than one company who literally built theirs into the architecture of their building.
Tell your business story better with a Brand Positioning Statement
How do you tell your story? A Brand Positioning Statement is a simple exercise to help define and distinguish your business.
Adidas uses story to shape our reality for the better
Stories shape our sense of reality. Which makes Adidas’s new “Impossible is Nothing” campaign an important social driver to change our idea of what our society looks like.
Powershop’s problem with purpose
Powershop's sale to Shell is a sustainability problem but also a catastrophic brand blunder. And it shows the importance of purpose in any business.
Designing forms with your customer in mind gets better results
A New York trial shows that simple changes to forms can massively improve performance.
Sondo teams with 100 Story Building to amplify children’s voices
Sondo is proud to announce 100 Story Building as the second recipient of pro bono assistance through our Creative Kind program.
Nostalgia is back as font trends go retro
Nostalgia is back in 2020-21 with big, tactile fonts being embraced in a big way.
Think of Ryan! How to connect with personal copy.
When it comes to connecting with your customers emotionally, a personal touch to your copy might be more effective than polished slogans.
